Digital Measurement Plan
In order to be truly useful, an analytics implementation needs to know what to track. That knowledge only comes about from linking the data back to your organisation’s objectives, strategies and tactics.
There are an almost infinite number of things which can be tracked on your website but it doesn’t mean it is helpful to track them all! Data Tribe will help identify what you should be tracking by talking to your team (and other stakeholders).
As well as making the analytics setup more useful for your organisation, the process often brings additional benefits by helping bring clarity and definition to just what your digital strategies and tactics are and how they fit into the broader organisational picture.