IMPROVEMENT

GA Upgrades & New Features

Google Analytics is continually evolving, with several changes and new features being added each year. At the same time, the number of third party digital tools, like CRMs, online surveys, dashboard tools, etc. that integrate with Google Analytics is increasing exponentially and with that, the potential uses to which Google Analytics can be put. Whereas Google Analytics used to be a simple website tracking tool, it has now well and truly become amalgamated with the age of Big Data.

Whether it’s a new feature that Google has rolled out or an existing one that your organisation is yet to take advantage of, Data Tribe can help set up the latest code and configure your settings, integrations, dashboards and reports to track everything effectively.

Often it’s not Google Analytics that has evolved but an organisation’s website that is being completely updated or having new functionality added. Data Tribe can help update your Google Analytics code and configuration to reflect those changes or track the new data generated by the new features.

Clients are often surprised when they learn what is possible to track with Google Analytics, and the tracking feature they contact us about is not necessarily the only tracking they want implemented once they realise the potential business data that could be extracted from GA.

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